DULUTH, MINN. January 2006. She came out of nowhere last year from a little township in Northern Minnesota on the outskirts of Duluth. Pequaywan Lake is one of the most unlikely places one would expect to find a couture evening gown and prom dress designer let alone in all of Northern Minnesota. This fascinating designer who grew up a tomboy riding her motorcycle and water-skiing, ended up one of the top prom designers in 2005. This small town girl who became one of our big time designers is none other than DeBora Rachelle. Her website topped out over 31,000,000 hits in one month being rated #1 in Googles prom dress search and teenagers love her designs. Top stylists have picked up on her dresses. DeBora Rachelles dresses have appeared on The OC show. The OC show is FOX TVs biggest influences on teens today5. The DeBora Rachelle Line is currently in Seventeen magazines cover story on Amanda Bynes. DeBora Rachelle dresses are also currently in feature editorials in Teen Magazine, Cosmo Girl, YM Prom and Justine magazines are also using DeBora Rachelle Dresses in features in their annual prom editions. Tom Crassweller4, VP of National Sales for DeBora Rachelle states that Justine magazine asked to use DeBora Rachelle dresses in their magazine due to the fact that Justine magazine's survey showed that DeBora Rachelle was the most recognizable formal dress name to the magazines readers.
Last year, there were DeBora Rachelle dresses worn in all fifty of the US states and DeBora Rachelle Inc. has reported to have sold to countries overseas including Australia, England, Scotland, Ireland, Africa, Germany and the Virgin Islands. DeBora was seen at the Oscars last year with the likes of Oprah, Renee Zellwegger, and Kate Winslet.
So just how did a designer from Northern Minnesota make it into the ranks with other top designers? DeBoras designs are anything but country girlish and the majority of her customers tend to be from the New York and Los Angeles areas. Perhaps it was living in the country that perfected her designing abilities. According to DeBora, When you grow up in the country with only boys to hang with, theres not much to do except, motor cycle, water-ski, or hunt. I love motorcycling and water-skiing, but I hate to kill anything. So, when the boys hunted, I sewed to amuse myself.. The country is also a long way away from the nearest fabric store. If DeBoras friends accidentally left a change of clothes in her boat after water-skiing, they may have come back from hunting only to find their old jeans turned into handbags. Its funny, I just saw one of my best friends from the past on the front page of the newspaper with his duck Labrador retriever. Hes still doing his thing and Im still doing mine, claims DeBora.
There is one thing Im sure of, you can take a girl out of the country, but you cant take the country out of the girl. DeBora Rachelle just introduced a new line of denim handbags with a unique twist. Her handbags have a hook that attaches to tables or desks to keep the handbag off the floor where is can get dirty or stepped on. It also works in boats, I hang it from the drink holder. This keeps your handbag from getting wet. Country or not, shes still the best thing for the fashion industry to emerge from Northern Minnesota. Find her at www.DeBoraRachelle.com
(1.Seventeen Magazine - contact = Danielle Kappel, Prom Assistant , SEVENTEEN PROM PH: 917-934-653017)
- contact = Robin Beck, Fashion Assistant CosmoGIRL, PH: 212-649-3869)
(4Justine Magazine - contact = Tom Crassweller PH: 218-722-0340)
(5W Magazine, August, 2005)