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At the height of her career, DeBora Rachelle was the #1 most recognized name in prom dress designers, publisher of a national magazine, and owner of the top rated evening gown shopping website in the world. She had the very first prom dress store on the internet which sold dresses to every state and most countries around the world. Her website was recorded as receiving 45 million hits a month organically (unheard of in 2008). She was a wholesaler running five different factories overseas, a chain store retail owner, importing her goods to the United State and exporting her goods all over the world. That same year, receiving an out-of-the-blue offer she couldn't refuse, she sold her company and retired. She was one of the first fashion designers to use an outsourced fulfillment center.
Some people would love to retire at such an early age, however, DeBora felt she had sold her soul and lost her identity. Too young to retire and too ambitious to relax, as DeBora waited patiently for her non-compete clause to expire, she started up the largest art fair in Northern Minnesota. The purpose was to help to revive a failing multi-million dollar community park, Bayfront Festival Park, while helping other artists like herself. Knowing the park was profitable and no longer a liability to taxpayers, DeBora sold the art fair to a Minneapolis event company that specialized in festivals. She's an animal lover by heart and also started the "Fur Ball" which is still the number one fundraiser for Animal Allies.
She refers to herself as not a "normal girl" with possibly too much ambition as:
. . . she has 3 utility patents, of which only 17.3% of patents are granted to women.. . . has licensed her product in the past.
. . . she was a CEO of a major fashion company and only 7.8% of women are CEO’s according to biz journals.com, 2022 article, https://www.bizjournals.com/bizwomen/news/latest-news/2021/01/percentage-of-women-ceos-rises-during-challenging.html?page=all.
DeBora and DeBora Rachelle gowns have been seen:
- in many major movies
- in many different TV shows
- in all national teen magazines
- on red carpets
- on many celebrities
- in Broadway productions
- on professional dance troupe
- in the press
- on award-winning pageant girls
- in a movie documenting DeBora Rachelle career called, "Confessions of a Fashion Designer"
- and much much more.
Here are just a few examples of her gowns:
*IN THE MOVIES (SUCH AS SONY PRODUCTIONS, 'PROM NIGHT' AND TWENTIETH CENTURY FOXES '27 DRESSES')
*ON TV (SUCH AS THE OC SHOW AND ENTERTAINMENT TONIGHT),
*ON STAGE LIVE (SUCH AS JOJO AT BMI URBAN AWARDS),
* ON WINNING PAGEANT CONTESTANTS,
* ON INTERNET SHOWS (SUCH AS PROM QUEEN)*ON THE RED CARPET (OSCARS, ETC, ETC)
IN ALL THE MAJOR MAGAZINES - HERE ARE A FEW EXAMPLES... OR CLICK HERE FOR MORE PRESS
Producers made a video of DeBora Rachelle's Career, it won a telly award,
* in business magazines,
* in public schools and college classes,
DEBORA RACHELLE, A DULUTH MINNESOTA. NATIVE, CAME INTO THIS WORLD WITH A NEEDLE AND THREAD IN HER HAND. EVEN AS A LITTLE GIRL SHE HAD AN EYE FOR DESIGN AND A NATURAL SEWING ABILITY. DEBORA REMEMBERS SEWING WITH ANY MATERIAL SHE COULD GET HER HANDS ON.
THROUGHOUT COLLEGE, DEBORA TOOK CLASSES ON FASHION AND DESIGN; HOWEVER, HER PLANS OF OPENING HER OWN CHAIN OF RETAIL STORES LED HER TO PURSUE A DEGREE IN BUSINESS. AFTER GRADUATING WITH A DOUBLE MAJOR IS BUSINESS AND COMMUNICATIONS FROM CONCORDIA COLLEGE IN MOORHEAD, MINNESOTA, DEBORA HELD POSITIONS IN RETAIL MANAGEMENT, APPAREL BUYING AND SMALL BUSINESS ACCOUNTING. WHEN SHE FELT SHE FINALLY HAD ALL THE EXPERIENCE NECESSARY TO RUN HER OWN RETAIL STORE, SHE OPENED HER FIRST SPECIALTY STORE, BRIDES BY DEBORA RACHELLE. WITHIN THE NEXT THREE YEARS SHE OPENED TWO MORE STORES UNDER THE SAME NAME. HENCE, HER RETAIL RED CARPET AND PROM FASHION CHAIN OF STORES WERE STARTED.
WHEN THE .COM ERA STARTED BOOMING, DEBORA JUMPED ON THE BANDWAGON AND STARTED SELLING HER DRESSES ON-LINE WORLDWIDE IN 1994. DEBORA RACHELLE'S INTERNET STORE WAS THE FIRST EVENING GOWN/ PROM DRESS STORE EVER ONLINE. IT WAS SUCH A SUCCESS, THAT SOON HER ONLINE STORE, WITH 45 MILLION HITS PER MONTH, BEGAN OUTSELLING HER RETAIL STORES.
2000-2008, DEBORA FOUNDED PROM MAGAZINE, A NATIONALLY DISTRIBUTED MAGAZINE.
RETAIL STORES SOON BEGAN CALLING OFF THE HOOK IN AN ATTEMPT TO CARRY THE DEBORA RACHELLE LINE, SO IN 2004, DEBORA LAUNCHED THE WHOLESALE DIVISION OF DEBORA RACHELLE INC. IN 2003, DEBORA BEGAN OFFERING MATCHING HANDBAGS, CELL PHONE CASES, SHAWLS, UNDERGARMENTS, JEWELRY, AND MATCHING NAIL POLISH WITH HER RED CARPET EVENING GOWNS AND PROM DRESSES. THIS ONE-STOP SHOP WAS UNLIKE ANY OTHER GOWN MANUFACTURER.
ALTHOUGH, DEBORA'S COLLECTION INCLUDED SEXY GOWNS, DEBORA RACHELLE QUICKLY BECOME KNOWN FOR THE WHOLESOME, INNOCENT DESIGNS, WHICH ARE PREVALENT IN HER PROM DRESS COLLECTION. DEBORA CONTINUALLY CREATED FRESH AND INNOVATIVE DESIGNS, INSPIRED BY HER PASSIONS AND HER ENVIRONMENT. IN HIGH SCHOOL, DEBORA DEVELOPED A LOVE OF CROSS STITCH, WHICH IS REFLECTED IN THE EMBROIDERY DESIGNS ON MANY OF HER TOP-SELLING DRESS DESIGNS. DEBORA RACHELLE INC. UNEXPECTEDLY RECEIVED AN OFFER ON HER COMPANY AND SOLD IT IN 2008 AND RETIRED.
IN 2017, AFTER BEING FRUSTRATED WITH PUTTING ON HER BED SHEETS, DEBORA WAS DETERMINED TO FIND A NEW DESIGN IN BED SHEETS. THE FIRST VIDEO COMMERCIAL OF DEBORA RACHELLE LUXURY LINENS IS ACTUALLY A RE-ENACTMENT OF WHAT HAPPENED TO DEBORA. HER FRIENDS LOVED HER NEW BED SHEET DESIGN AND HOW EASY IT WAS TO GET HER BED SHEETS ONTO HER BED AND THE SHEETS STAYED IN PLACE ALL NIGHT LONG AND REQUESTED HER TO MAKE SOME FOR THEM.
DEBORA LOVED RESEARCHING THE PERFECT FABRIC FOR HER NEW BED SHEET DESIGN. SHE FOUND WHAT SHE STILL THINKS TO BE THE LONGEST STAPLE COTTON IN THE WORLD. IT'S HAND GATHERED TO MAKE SURE IT STAYS AS LONG AS POSSIBLE (UNLIKE MACHINE HARVESTING THAT STRESS AND BREAK THE FINE FIBERS OF COTTON). WHAT SHE FOUND WAS A 100% LONG STAPLE SINGLE-PLY COTTON THAT BREATHES. PERFECT FOR HER MENOPAUSAL FRIENDS BECAUSE IT HELPS TO REGULATE BODY TEMPERATURE, KEEPING YOU COOL WHEN YOU NEED IT AND WARM WHEN YOU DON'T. HER FRIENDS LOVE THEM! DEBORA'S HUSBAND SUFFERS FROM ECZEMA AND DEBORA SUFFERS FROM ALLERGIES AND IS AN ANIMAL LOVER, SO IT WAS IMPERATIVE THERE WERE NO HARSH CHEMICALS ADDED TO HER SHEETS NOR ANYTHING TESTED ON ANIMALS. THAT PROCESS WAS HARDER THAN EXPECTED. SEVENTY PERCENT OF BED SHEET MANUFACTURERS ADD TOXIC CHEMICALS AND HARSH DYES TO THEIR FABRIC. DEBORA RACHELLE BED SHEETS ARE OEKO-TEX TESTED, HYPO-ALLERGENIC FREE, ENVIRONMENTALLY FRIENDLY AND CRUELTY-FREE.
WORD TOOK OFF AND DEBORA WAS CONTACTED BY ANOTHER FRIEND WHO SAID HER SON HAD PTSD AFTER SERVING IN AFGHANISTAN. DEBORA STARTED TESTING HER SHEETS ON MILITARY VETERANS AND THE RESULTS WERE AMAZING. AS DEBORA STATES, "IT'S SOOOOO FULFILLING KNOWING THAT I DESIGNED THESE BED SHEETS TO TAKE CARE OF MY OWN PROBLEM AND TO THINK THAT MY SHEETS BENEFIT SO MANY OTHER PEOPLE IS MORE SATISFYING!"
Just hanging with JoJo Levesque between shots.
As her non-compete clause came to an end, she is reviving her company name, "DeBora Rachelle Inc." and offering products that help solve solutions for her new and old customers.
Click here for a timeline of DeBora Rachelle Inc.